You connect your site or store. Lou by Luven AI makes the videos. You approve once, they post everywhere, and after the first version Lou starts learning from the results. Here’s each step and what’s in the first version. All of it is planned, because Lou isn’t open yet.
Connect your site or store
Paste your website, and Lou gets to know your business.
In the first version
Lou reads your product, images, colors and the way you talk
Real screens of your product or site, ready to use in videos
Lou asks you about anything it couldn’t find
No website, or one Lou can’t read? Up to three questions and your photos will do
Good to know
A store link works from day one. A direct Shopify connection comes after the first version.
Lou makes the videos
Up to three free preview videos with captions, then more on a paid plan.
In the first version
Five formulas to start, based on research into the video styles people use
Each formula is a written recipe: hook, beats, timing, captions and sound
Free previews use your real product and screens, with no AI shots or AI voice, and carry a preview mark. Lou uses AI to write their scripts
Lou himself may appear in some cuts, and a video with Lou or AI shots in it gets an AI label wherever the platform offers one
On a paid plan, Lou can add AI shots where they help
A plan for the week, and a chat with Lou about what to change
Good to know
Previews are free once per account and once per site. If a lot of people try at once, you may wait in a queue. No timeline editor, avatars or voice clones in the first version. An AI voice is planned, once its licensing is settled.
Your three videos
Video 1Approve
Video 2Approve
Video 3Approve
A mockup for a made-up store. We made these clips with AI images, and Lou didn’t make them. Free previews look plainer: your own screens, no AI shots, a preview mark. Lou isn’t making real videos for anyone yet.
Approve once
You see each video first, and one approval sends it everywhere you picked.
In the first version
Watch each video before it goes anywhere
Ask for changes in plain words
Pick when each one goes out
Good to know
Some platforms ask for their own check before a post. Lou follows their rules, so there may be an extra tap.
Posted everywhere
One place to send your videos to all your channels.
In the first version
TikTok, Instagram, YouTube, Facebook, X and LinkedIn
A calendar showing what’s going out and when
A post that fails doesn’t use up a video from your plan, and Lou shows you the status so you can retry
Good to know
Posting needs a paid plan. Platforms review access on their own schedule, so we’ll say which are on the day Lou opens. TikTok limits logos and added branding, so its versions may be plainer. No inbox or comment replies in the first version.
After the first version
Lou learns
Lou reads your results and makes more of what works.
After the first version
Results read back from your channels
Formulas ranked by what really happened on your channels
Lou suggests what to post next, and says why
Good to know
This starts after the first version opens, because there’s nothing to learn from until real videos have run. With a few posts a week, expect Lou to say “too early to tell” for a while.
Your first three videos.
This is how the first version is planned to work. Lou isn’t open yet.
1
Paste your website
Paste it and confirm it’s yours. You sign in with a code we email you, so there’s no password.
2
See your free previews
Lou makes up to three preview videos with captions. They’re free, once per account and once per site.
3
Choose a plan and connect
Posting and download need a paid plan. Sign in to the accounts you want to post on. They stay yours.
4
Approve, and it goes out
One approval sends a video out, everywhere you picked. Some platforms ask for one more check of their own, and Lou follows their rules.
Coming later.
These aren’t in the first version. They’re on the plan, in about this order.
Reading results back from your channels
Lou recommending what to post, based on your results
Reading your Meta and Google ad data
A direct connection to Shopify stores
Launching ads, always with your approval and spending limits
A desktop app
A good fit
You can build a product, a store or a channel, but marketing isn’t your thing.
You have a website or a store. If you don’t, Lou can ask you a few questions instead.
You’d rather approve videos than make them.
You’re fine trying something new that has no track record yet.
Not a fit yet
You need a tool you can use today. Lou isn’t open.
You want a promise of views or sales.
You want fine control on a timeline, or a team login.
You want someone to run your paid ads.
Want a spot when Lou opens?
Lou isn’t open yet. Join early access and we’ll email you when there’s a place for you.
